The financial nerve center
You don't have a cash flow problem. You have a clarity problem.
Most accountants tell you what happened. Ultra CFO™ tells you what to do. We find the one or two numbers that actually drive your business, and the move to make next.
The problem
- Revenue is up. So why is there no cash in the bank?
- I have all the reports. I still can't tell what's going on.
- Record sales. Empty bank account. Make it make sense.
That gap has a name: financial theater. Reports, dashboards, and noise without clarity. A lot of the founders we meet are off on their true margin by double digits and don't know it. On a few million in revenue, that is six figures a year walking out the door, invisible.
The scariest number in your business is the one you think you know.
The margin they thought they had
34%
The margin they actually had
17%
A real client. That gap was costing him over $1M a year, invisible, while his controller kept saying cut costs. You are not bad at business. You are flying through fog, and nobody you pay will tell you what the gauges mean. We will. In 45 minutes.
Recording the past is not deciding the future.
Everyone else sells you
More.
Reports. Dashboards. Cleanups. A 40-tab spreadsheet nobody opens. Information that records the past and points nowhere.
Ultra CFO™ gives you
Less.
The right less. The one or two numbers that matter, connected to the decision in front of you. Finance leadership as decision infrastructure, not paperwork.
One ladder. One destination.
Diagnose, install, then stay. The bridge in the middle is optional: one commitment, a taste of both worlds.
Start here
Diagnose, then install
The bridgeOptional
One commitment, both worlds
Everyone starts with the Sprint and Build. From there, go straight to ongoing, or take a 100-day bridge trial on the way.
The origin
Built by a CPA who ran out of money.
W. Michael Hsu had just been named one of the most influential people in accounting. 30 minutes later he was in a lobby, borrowing money to make payroll. Out of that moment came MEASURE ✖︎ HACK™, the methodology, and Ultra CFO™, the firm that runs it. Both exist so that no founder ever has to make that call.
Track record
- running CFO advisory
- 18 years
- businesses read
- 1,000+
- recovered in year 1
- $600K+
- highest client exit
- $34M
Ask the founders.
See around corners.
I needed my financial information to be right, simple, and actionable. Michael and my Ultra CFO team help me to get underneath and in-between the normal financial metrics that I look at so I can make better decisions, see around corners, and make sure my business is on track to where it needs to be.
The first call I make.
I send founders to Michael before they hire anyone else. He finds the one number that matters and tells you what to do about it on Monday. That is worth more than any report I have paid for.
Takes the guessing out.
Ultra CFO takes the guessing out of decision making for us at NPD. They're great with P/L, forecasting, and strategic recommendations based on our numbers. If you aren't ready for an in-house CFO but need everything I mentioned above, you should speak to them.
Also in the room
Two ways to start.
Want a human read first
CFO Huddle™
45 minutes with an operator. One finding, and what we'd do about it. $850. Spots are limited each month.
Ready for the truth
Clarity Sprint™
The front door. The truth about your business and the next move in 30 days. $4,700, and if you don't leave with total clarity, it is free.
An expression of the W. Michael Hsu Ethos · Built on MEASURE ✖︎ HACK™