Built by a CPA who ran out of money.

W. Michael Hsu had just been named one of the most influential people in accounting. 30 minutes later he was sitting in a hotel lobby, calling a friend to borrow money to make payroll. Two degrees, a CPA license, a company built on financial clarity, and he had still drowned in his own financial theater.

That company was DeepSky, the outsourced CFO firm Michael founded in 2010 and ran across 1,000+ businesses. Ultra CFO™ is its next chapter: same team, same methodology, sharper focus.

The answer was never more information. It was knowing which one or two numbers actually matter and what to do about them. Teaching that judgment to a machine, the work that became Lina, forced 18 years of instinct into a real methodology: MEASURE ✖︎ HACK™. If a trained CPA could fall into financial theater, anyone could.

Entrepreneurs never lacked the hustle or the smarts. They just needed someone to tell them where to aim. Ultra CFO™ finds the one lever, drives the founder to act on it, and gives them their business back. And their life.

If you want practical business advice built on the principles of accounting, delivered by operators who have owned companies from $1M to $40M, we are the only one.